
This photo released by Snowbasin: A Sun Valley Resort shows the downhill courses at the resort. (AP Photo/Snowbasin: A Sun Valley Resort)
(AP)
In addition to great powder snow and a long winter, Utah's ski industry is blessed by the lingering buzz of the 2002 Winter Olympics, plus a major nearby airport that makes getting to Salt Lake City easy from other parts of the country.
The Olympics brought international acclaim, dozens of new and faster lifts and thousands of more acres of skiable terrain. Traffic on the slopes was up by 37 percent in the six years after the Olympics, before the economy soured, making Utah skiing a $1 billion industry.
"That was our coming-out party," said Nathan Rafferty, president of the trade group Ski Utah. "We were always in the shadows of other resorts, like Colorado's. But hosting the Olympics put us on the map."
The most noticeable Olympic legacy has been nonstop development, most recently at Solitude Mountain Resort, which just added its fourth new chair lift since the 2002 Games.
Another legacy, say local skiers: It's getting crowded on the slopes. Forget trying to ski Saturdays at the most popular resorts, they say. The lift lines at Alta ski area, for one, are getting longer with waiting skiers more impatient.
Off the slopes, this season's biggest improvement is a new set of state liquor laws. The reforms broke up a private club system that made getting inside a bar without a membership a hassle. Utah still strictly regulates drinking venues, a quota system limits their numbers, and regular strength draft beer is banned, thanks to the influence of the teetotalling Mormon church.
But lawmakers are starting to ease up, in part to make the state a more attractive destination.
From the outset, no Utah resort built itself up bigger or faster than Snowbasin, the downhill Olympic venue near Ogden that dropped $200 million on a makeover with stately day lodges and high-speed chair lifts, gondolas and a tram. Snowbasin, still without any base lodging, rarely sees a crowded lift line.
The Canyons, a rival in development that was once the smallest Park City resort, now bills itself Utah's largest ski area. That claim might properly go to Vail-sized Powder Mountain, still something of a Utah secret, but skiers there have to climb, shuffle along mountain ridges or get pulled by a snowcat to reach much of the terrain.